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Houston Grocery Store Marketing, Southeast Media has named Paul Hechler its new supervisor of the large format department.
Hechler will be responsible for expanding the large-format customer base and managing projects such as the Poster Program, which produces the recurring set of posters delivered weekly to Houston-area grocery stores. "Large format is an integral part of the Southeast Media business model," said Gregg Parnell, CEO of Southeast Media. "Paul's comprehensive background in large format will greatly benefit Southeast Media as well as our grocery store clients by expanding our product offerings."
Before joining Southeast Media, Hechler, who has worked in the print industry since 1977, led the wide format department at St. Paul, Minn.-based Ideal Printers. Within three years, he had grown the department into a profitable business unit for which he also handled all operations.
By combining traditional marketing with online marketing, Southeast Media helps grocery store client-partners gain a competitive advantage.