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    Southern Family Markets Bows Prototype Banner

    Buy 4 Less offers extreme-value discounts.

    Southern Family Markets is introducing a prototype banner, Buy 4 Less Discount Foods, which will offer extreme-value items, bonus packs and big-pack quantities, without sacrificing quality. The inaugural location opens Wednesday, March 2 in Athens, Ga., at 484 North Avenue.

    Grand-opening activities will include a ribbon-cutting ceremony; a kids’ coloring contest; parking lot cookouts, with grilled goodies for just $1; grocery bag giveaways for 200 customers, featuring such CPG favorites as Frito Lay and Golden Flake chips, Nature’s Own White Wheat Bread, Little Debbie Snacks, Pepsi 2-liter bottles and Glaceau VitaminWater; and daily demos and samples.

    “This is the first store of its kind within our banners, and we’re very excited about that,” noted Max Henderson, president of Birmingham, Ala.-based Southern Family Markets. “There is no doubt our customers are looking for greater value on groceries during these economic times. Buy 4 Less is all about providing more ways to save -- we wanted to make a change that was impactful for the consumer with low, low everyday prices and top-quality products.”

    Examples of the savings to be had at the new banner are “Truckload Meat Deals,” which package larger quantities of meat for families. Featuring proteins commonly used in everyday meals, the deals range in size from 20 pounds to a whopping 238 pounds per package.

    The banner will stock food items most often purchased by consumers, getting the best deals available and passing the savings directly on to shoppers. Southern Family Markets’ Best Yet and Value Time private label products will also enable customers to save.

    Before deciding whether to roll out additional stores under the new banner, Southern Family Markets wants to see how customers respond to the format, a companay spokeswoman told Progressive Grocer.

    In addition to Buy 4 Less, Southern Family Markets operates all Bruno’s, Food World and Southern Family Markets locations, as well as select Piggly Wiggly stores in Mississippi, Georgia and lower Alabama.

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