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Dum Dums, manufactured by the venerable Spengler Candy Co., has embarked on a package graphics transition that will wrap up in mid-2012. The refreshed artwork features a new logo and graphics to emphasize the iconic brand’s core attributes of flavor variety, value and fun, while new package art introduces a modern look without forsaking the product line’s heritage.
The new logo elevates the Dum Dums brand through a brighter, bolder appearance, with the word “Pops” moved from being part of the logo to a descriptor roll on the packaging. These changes position the brand for further growth, according to the company.
The updates are first significant change in Dum Dums’ package graphics in more than a decade. Cincinnati-based brand strategy and package design agency Fisher Design developed the new artwork with Spengler’s marketing department, employing a multiphase process that also included input from sales, production and quality assurance.
Among Spangler Candy’s other product lines are Saf-T-Pops, Circus Peanuts and Marshmallow Treats, Spangler Candy Canes, and Valentine, Easter, Halloween and Christmas products.