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    Spartan’s VG Stores Launches New Rewards Program

    Shoppers earn points on purchases which can be redeemed for gifts.

    Spartan Stores Inc.-owned VG’s Stores banner, which operates 16 locations in Southeast Michigan, has introduced a new customer loyalty program designed to offer its customers a new level of savings on groceries and pharmacy prescriptions, plus the opportunity to earn points on purchases and redeem those points for free grocery items or reduced prices on select items throughout the store.

    The program, called yes Rewards, provides a list of specials on 80 items each month. By selecting products from the list, customers can earn free groceries just by shopping with yes Rewards. Customers earn 50 points with weekly-accumulated purchases of $50, 100 points with $100 purchased, and 150 for all purchases of $150 or more.

    “yes Rewards is truly the next generation in consumer savings,” said Alan Hartline, EVP of merchandising and marketing for Spartan Stores. “Unlike other programs, VG’s yes Rewards combines discounts with the opportunity earn free groceries, save money on fuel and medications, and join specialty programs like our Baby, Milk, and Caesar Clubs. Plus, the yes Rewards offers its email members double points when spending $50 or more in one week, plus email notices twice a week with free products and discounts. It truly is a saving management system, with in-store kiosks to check points and sign up for yes email, find out about daily and weekly special deals, or be notified about product recalls or upcoming Community Share promotions.”

    VG’s will officially launch the yes Rewards program January 9 with a one million points sweepstake contest, which will run through March 19, 2011. Every time customers swipe their yes Rewards card, they are entered to win. There will be over 800 total sweepstakes winners with prizes valued at more than $5,000 in free groceries, five 1,000-point winners per week per store, one 10,000-point winner per store, and one 50,000-point grand prize winner. VG’s associates will be on hand in all 16 stores to help customers sign up.

    Fenton, Mich.-based VG’s is a member of the Spartan Stores retail supermarket operations. Spartan Stores owns and operates 96 retail supermarkets throughout Michigan and is a wholesale distributor to more than 350 independent grocery retailers in Michigan, Indiana and Ohio.
     

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