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    Spartan Clucking About New All-natural Signature Chicken Brand

    The retailer/distributor has unveiled a 21-item line of signature brand chicken.


    Spartan Stores' Family Fare, Felpausch and Glen's Markets banner stores are rolling out a proprietary line of all-natural chicken.

    "We know that cost impacts customers' protein-purchasing decisions, and chicken continues to be one of the most economical choices for their protein dollar," said Spartan Stores EVP/Merchandising Alan Hartline. "What makes Spartan brand so attractive is not only its value, but it is 100 percent all natural, and free of hormones and artificial ingredients."

    The new, minimally processed Spartan brand chicken line will be offered through Spartan's retail banners and many of its independent retailers. The line will feature 21 varieties available at Family Fare, Felpausch and Glen's Markets, including chicken breasts, chicken tenders, drumsticks, wings and multiple family packs.

    Grand Rapids, Mich.-based Spartan Stores, Inc. services approximately 350 independent grocery stores in Michigan, Indiana and Ohio, and also owns and operates 100 retail supermarkets in Michigan, including Family Fare Supermarkets, Glen's Markets, D&W Fresh Markets, Felpausch Food Centers and VG's Food and Pharmacy.

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