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    Spartan to Deploy Price Modeling and Optimization Solution

    The retailer/wholesaler will use the software to enhance its merchandising.

    Spartan Stores yesterday licensed a price and promotion optimization software suite it will use to generate real-time merchandising simulations to enhance its price and product assortment.

    The retailer will use the PriceStrat optimization suite from Floram Park, N.J.-based KSS Retail. "We have a consistent focus on satisfying our customers' needs and developing effective merchandising strategies," said Alan Hartline, e.v.p. of merchandising for Spartan. "We chose KSS because of its consistent results working with retail customers."

    Other retailers that have recently selected KSS Retail for price modeling and optimization, include Raley's, Cumberland Farms, United Supermarkets, Lunds and Byerly's, and Sonae Portugal.

    Grand Rapids, Mich.-based Spartan distributes products to over 400 independent grocers and also owns and operates 100 retail supermarkets in Michigan, under the banners of D&W Fresh Markets, Family Fare Supermarkets, Felpausch Food Centers, Glen's Markets, and VG's Food Centers.

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