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    Spartan Stores Expands Business Intelligence Deployment

    Spartan Stores, Inc. has expanded the deployment of its business intelligence solution to provide enhanced reporting capabilities for its retail operations and distribution network.

    Spartan Stores, Inc. has expanded the deployment of its business intelligence solution to provide enhanced reporting capabilities for its retail operations and distribution network.

    Spartan employs McLean, Va.-based MicroStrategy's software across its enterprise for a broad range of BI applications, including sales and profitability reports to monitor business performance, merchandising reports for detailed insights into gross margins and category management, marketing reports to evaluate sales promotion trends and opportunities, and supply chain reports to manage supplier delivery performance.

    "With MicroStrategy, we are able to analyze a tremendous amount of information in a quick and easy manner," said David Couch, CIO of Spartan. "MicroStrategy provides approximately 80 percent of our retail operations and sales reporting. We appreciate its reliability, ease of use, and integrated reporting."

    The deployment of MicroStrategy will enable store directors and department managers to evaluate and manage individual store and department performance. The system is used by BI users throughout the organization, including the CEO, executive management and regional district managers, as well as personnel in finance, marketing, merchandising and supply chain management.

    Grand Rapids, Mich.-based Spartan Stores distributes more than 40,000 private label and national-brand products to over 350 independent grocery stores in Michigan, Indiana, and Ohio. Spartan Stores also owns and operates 100 retail supermarkets in Michigan, including D&W Fresh Markets, Family Fare Supermarkets, Felpausch Food Centers, Glen's Markets, and VG's Food and Pharmacy, in addition to18 gas stations.

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