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Spartos, the all-natural protein water brand, has teamed up with electronic dance music producer Steve Aoki to create new “Aoki-fied” labels for two of the brand’s flavors, Blackberry+Yuzu and Jackfruit+Watermelon.
“For the last few years, I’ve really focused on healthy living in all aspects of my life so when the opportunity came up to work with Spartos, I knew it was a perfect fit,” Aoki said. “I’m proud to be aligned with a company whose product is as health-conscious and fitness-driven as I am.”
In celebration of the partnership, Spartos will also host a series of “Spartini” nights at clubs throughout the Los Angeles area. The “Spartini” is a martini blended with Spartos protein water.
“This partnership aligns perfectly with our key messaging as Spartos is a multifunctional beverage which hydrates, strengthens and vitalizes while Aoki is a versatile artist with endless creativity,” said Kirk Bardin, CEO of Spartos. “We are looking forward to bringing in a personality that is as dynamic as the Spartos brand.”
Spartos’ new and existing flavors are distributed in 16-ounce bottles and will be available at Whole Foods Market, Raley’s and Bristol Farms later this year.