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SPINS, the leading information and service provider for the natural products industry, said Friday it has added several grocers as conventional key accounts. Under its newly expanded relationship with The Nielsen Company, SPINS began a rollout of 55 additional retailers from the food, drug, mass, club, dollar, and military channels.
Schaumburg, Ill.-based SPINS most recently added DeCA, Food Lion, Hannaford, Marsh, and BJ's to its growing list of conventional key accounts, and said it expects to add Family Dollar, Fred's Dollar, IGA, Kmart, Minyard, Spartan, and Winn-Dixie by June 2008, with all remaining conventional key accounts to be released by October 2008.
With the release of these additional key accounts, clients will now have the ability to measure and manage their natural/organic business at 134 retail banners and corporate totals in the conventional channel. SPINS is also engaging conventional retailer clients with services ranging from on-site business consultants to business reporting.