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SPINS, a marketing information and service provider for the natural products industry, last week signed up 20-unit Pharmaca Integrated Pharmacy to add it to a portfolio of account databases that includes Henry's Farmers Market, Sun Harvest, Sunflower Farmers Market, and Andronico's.
According to the new agreement, SPINS will launch a key account data service to providing category, brand, and item-level retail sales information, specific to the chain.
The new service represents the first formalized key account data available for the alternative health channel, and will enable Pharmaca to work more effectively with vendors and business partners, according to SPINS.
SPINS offerings include retail measurement services, content-based reporting, consumer information, and consulting services.