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Popular Food Network personality Paula Deen has joined forces with Springer Mountain Farms to produce and package her branded line of chicken products.
"Chicken is a very logical line of food for us to have," said Deen. "I'm particularly impressed with the way Springer Mountain Farms raises and feeds its chickens, producing an especially tender and delicious product."
Deen said she selected Springer Mountain Farms as a partner, in large part, because the Baldwin, Ga.-based company adheres to strict growing and feeding procedures that allow their chickens to mature in healthy, clean conditions.
The company's products are certified 100 percent all-natural.
Paula Deen chicken by Springer Mountain Farms will be sold, starting this week, in numerous grocery store chains across the country. The fresh chicken products will complement existing lines of Paula Deen prepared and frozen foods and condiments.
Product packaging and point-of-purchase materials featuring Paula Deen Springer Mountain Farms chicken will roll out to supermarkets later this summer. Springer Mountain Farms chicken will also be served in Paula Deen's The Lady & Sons and Uncle Bubba's Oyster House restaurants, as well as other select restaurants across the U.S.