Stater Bros. Battles Blood Cancers
Stater Bros. has joined with the Leukemia & Lymphoma Society (LLS) for three weeks this month to raise funds for the fight against leukemia, lymphoma and Hodgkin’s disease. All 167 of the San Bernardino, Calif.-based company’s supermarkets are involved in the effort, which marks the third year the partners have worked together for the cause.
Stater Bros. customers can join in the battle by buying paper balloons for $1 each. The paper balloons are then scanned at the register and added to the shopper’s total bill and shown on the receipt for easy recordkeeping. Customers can write their names or those of loved ones on the balloons, which will be displayed inside the stores.
Last year, Stater Bros. raised over $300,000 for LLS, the world’s largest voluntary health agency dedicated to blood cancer. The regional grocer also had the largest walk team at the society’s annual 2009 “Light The Night” Walk at Angel Stadium of Anaheim, Calif., with over 900 members.
This year’s campaign features two Southern Californians with all-too-personal knowledge of the struggle against such serious illnesses: Cynthia, diagnosed with acute lymphoblastic leukemia at only 22 months old and now a healthy 6-year-old, and 5-year-old Alex, who is currently in treatment for acute lymphoblastic leukemia but now at the maintenance phase.
“[T]here are so many people who have been affected by blood cancers, and it is imperative that we join in the fight to find a cure,” said Stater Bros. chairman and CEO Jack H. Brown. “We do not just do business in a community, we are [also] part of each and every community we serve.”
Stater Bros. customers can join in the battle by buying paper balloons for $1 each. The paper balloons are then scanned at the register and added to the shopper’s total bill and shown on the receipt for easy recordkeeping. Customers can write their names or those of loved ones on the balloons, which will be displayed inside the stores.
Last year, Stater Bros. raised over $300,000 for LLS, the world’s largest voluntary health agency dedicated to blood cancer. The regional grocer also had the largest walk team at the society’s annual 2009 “Light The Night” Walk at Angel Stadium of Anaheim, Calif., with over 900 members.
This year’s campaign features two Southern Californians with all-too-personal knowledge of the struggle against such serious illnesses: Cynthia, diagnosed with acute lymphoblastic leukemia at only 22 months old and now a healthy 6-year-old, and 5-year-old Alex, who is currently in treatment for acute lymphoblastic leukemia but now at the maintenance phase.
“[T]here are so many people who have been affected by blood cancers, and it is imperative that we join in the fight to find a cure,” said Stater Bros. chairman and CEO Jack H. Brown. “We do not just do business in a community, we are [also] part of each and every community we serve.”