You are here
Regional independent Stater Bros. Supermarkets is once again teaming up with Coca-Cola to help state parks in Southern California.
The program, “Care for our Coast,” (www.careforourcoast.com) will raise much-needed funds for beach cleanup, dune restoration, recycling and maintenance efforts along the California coastline.
“Helping the communities we are privileged to serve is a priority for the over 19,000 members of the Stater Bros. supermarket family,” said Stater Bros. chairman and CEO Jack H. Brown. “Stater Bros. is aiming to expand on the success of last year’s ‘Reforest California’ program with the new Care for our Coast campaign to enhance the experience for millions who enjoy Southern California, from our mountains to our beaches.”
The campaign invites customers to make a one- or five-dollar tax-deductible donation to cleanup efforts at Stater Bros. checkout stands through April 25, or online at www.careforourcoast.com. The Web site and the Care for our Coast Facebook cause page (facebook/careforourcoast.com) provide educational facts about the program and offer the option to share the cause with friends, engage with fellow social media users and make an online donation to the California State Parks Foundation in support of the campaign.
Additionally, the Coca-Cola Bottling Co. of Southern California will donate one dollar towards cleanup efforts along the California coastline when consumers purchase $10 worth of Coca-Cola products, including branded soft drinks, vitaminwater, FUZE drinks and Dasani water.
This is the second year that San Bernadino, Calif.-based Stater Bros., which operates 167 supermarkets and employs more than 19,000 associates, and Coca-Cola have initiated an environmental stewardship program to benefit California state parks. Last year’s Reforest California campaign raised enough funds to plant 1 million trees in wildfire-scarred areas within Southern California state parks.