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    Stater Bros. Gives Away Racing Tickets, Fights Heart Disease

    The grocer serves its surrounding communities through two widely different promotions.

    In two separate promotions, Stater Bros. aims to help shoppers save money on entertainment and become more aware of the causes and treatment of heart disease and stroke.

    In the "Race To 75" promotion, the chain is giving away free tickets to the Auto Club 500 NASCAR Sprint Cup Series Race at Auto Club Speedway in Fontana, Calif. Feb. 22.

    "Our customers are watching their dollars, and Stater Bros. is doing all we can to provide the best value in the products we sell and the services we provide," said chairman and CEO Jack H. Brown. "For thousands of our customers to receive free race tickets just by doing what they already do is an added savings."

    For every $75 of eligible products purchased in a single visit transaction during the promotion, which ran between Feb. 4, and Feb. 10, shoppers received a receipt for one free race ticket. Customers could qualify for a maximum of six tickets per household. Eligible products excluded items such as tobacco, alcoholic beverages, fluid milk products, prescriptions, lottery tickets, postage stamps, sales tax, CRV, money orders, and gift cards.

    To receive free tickets, customers had to redeem their qualifying grocery receipt(s) at the Auto Club Speedway Box Office, which is distributing the tickets 8 a.m. Wednesday, Feb. 4 through Sunday, Feb. 15 (or until supplies last). A total of 7,500 tickets were available to be given out during this promotional period.

    In addition to the Race To 75 promotion, over 200 Stater Bros. customers who purchased two of the participating brand products received instant tickets at the checkout to either the Auto Club 500 on Feb. 22, the Stater Bros. 300 on Feb. 21 or the San Bernardino County 200 on Feb. 21, as well as pit passes and pace car rides.

    Participating brands included select products from Pepsi, Clorox, Frito Lay, Kraft, Mission, Kellogg, Hershey, ConAgra, Unilever, Sara Lee and Kimberly Clark.

    Additionally, the chain is once again teaming with the American Heart Association (AHA) during February National Heart Month to help fight heart disease and stroke by encouraging customers throughout all of its 165 locations to "Have A Heart, Save A Heart" by purchasing red paper hearts for $1 each and gold paper hearts for $5 each.

    The paper hearts are scannable at the register and will be added to the customer's total bill and shown on the receipt for easy recordkeeping. Customers are welcome to write their name or the name of a loved one on the hearts, which will be displayed inside the store.

    This is the eighth consecutive year that Stater Bros. has participated in AHA's Have A Heart effort, which is the largest campaign of its kind in the organization's Western States Affiliate. Last year, the San Bernardino, Calif.-based regional grocer's customers and employees raised over $500,000 for AHA. To date, Stater Bros. customers and employees have raised over $1.9 million to support research and provide programs to educate the communities served by the chain about the risks of heart disease and stroke.

    "The Stater Bros. 'Family' of Employees is very happy to be able to give back because in some way or another we have all been affected or know someone who has been affected by heart disease or stroke," said Brown.

    Stater Bros. is the largest privately owned supermarket chain in Southern California and the largest private employer in both San Bernardino and Riverside Counties. The company operates 165 supermarkets and employs more than 19,000 associates.

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