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This holiday season, the Stella brand will launch its “Win a Cooking Vacation in Italy!” enter-to-win contest, in which one consumer will win a cooking adventure for two in Tuscany, Italy.
The trip includes round-trip airfare and participation in “A Classic Tuscan Table with Chef Claudio,” an authentic, hands-on cooking course featuring simple Tuscan dishes. Complimentary lodging at Chef Claudio’s cottages, a series of guided wine tastings and cultural excursions to the surrounding area are also included in the prize package.
“Stella cheeses are perfect in a wide variety of dishes, but even with these great flavors to work with, it’s easy to fall into a culinary rut,” said Katie Jury, marketing manager for Saputo Cheese USA Inc.’s specialty cheese brands. “We couldn’t think of a better way to re-energize one lucky contestant’s love of cooking than an immersive cooking vacation. Who wouldn’t want to learn how to make classic Italian recipes from a world-famous professional chef in the midst of the breathtaking meadows, vineyards and olive groves of Tuscany?”
In-store shelf talkers with tear pads featuring a coupon can be found in participating retailers throughout the contest. Additionally, consumers with smart phones can connect directly to the contest website to access the online entry form and contest rules. Full contest details, including an entry form, also will be available on the brand’s Facebook page.