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Home chefs long accustomed to using butter as a primary cooking ingredient or spread can now add a new tool to their arsenal: I Can’t Believe It’s Not Butter Cooking & Baking sticks. The Englewood Cliffs, N.J.-based company is introducing the product with the blessing of the Deen brothers, sons of Paula and famous Southern chefs in their own right. The sticks, based on the groundbreaking spread, are made with a blend of nutritious oils, and contain 50 percent less saturated fat than butter, zero grams trans fat per serving and no cholesterol. A four-stick, 1-pound box retails for a suggested $2.99. Get more information by visiting www.bakeittobelieveit.com.