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QUINCY, Mass. -- As the Boston Red Sox gear up for their second World Series in four years, this time against the Colorado Rockies, the Stop & Shop Supermarket Co. here -- with many stores in heart of BoSox country -- is bracing for a veritable run on its stores as baseball fans prepare for feasts in front of their TVs.
"Everywhere you look, members of Red Sox Nation are getting ready gather together to watch, celebrate, and chow down," noted Stop & Shop s.v.p. Mark McGowan in a statement. "To a Red Sox fan, a World Series appearance is about more than just a baseball game. It's a social and culinary event."
According to McGowan, Stop & Shop Red Sox fans are expected to buy 40,000 pounds of hot dogs, 30,000 bags of Cracker Jack, 90,000 gallons of ice cream, 280,000 gallons of soda, and 250,000 pounds of chicken wings ahead of the World Series telecast.
More health-conscious viewers will consume an estimated 40,000 pounds of veggie burgers, 20,000 fruit platters, and 100,000 pounds of salad, he said.
Other items tipped to fly off Stop & Shop's shelves are Red Sox napkins, plates, cups, and cutlery, as well miniature baseball helmets featuring the team logo for use as serving dishes for chips, dip, nuts, crackers and candy, added McGowan.
Ahold-owned Stop & Shop employs over 59,000 associates and operates 389 stores in Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York, and New Jersey.