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    Stop & Shop Deploys 'Scan and Bag' Systems in 50 Additional Stores

    Ahold-owned Stop & Shop Supermarket Co. yesterday completed the rollout of its Scan It! scan-and-bag system to 50 additional stores in the Northeast and mid-Atlantic, extending the handheld self-service and media delivery solution to a total of 145 Stop & Shop and Giant Food stores.

    Ahold-owned Stop & Shop Supermarket Co. yesterday completed the rollout of its Scan It! scan-and-bag system to 50 additional stores in the Northeast and mid-Atlantic, extending the handheld self-service and media delivery solution to a total of 145 Stop & Shop and Giant Food stores.

    Developed by Modiv Media as part of its Modiv Shopper system, Stop & Shop's Scan It! enables shoppers to scan and bag their items while they shop, and delivers relevant coupons and promotions based on individual shopping histories.

    "Modiv Media's solution makes the shopping experience better than ever by guiding Stop & Shop customers to exactly what they need and presenting them with the best money-saving values at the moment of decision," said Bob Anderson, director of CRM at Stop & Shop. "Our partnership with Modiv Media is helping us increase customer loyalty and sales by extending our ongoing effort to provide the fastest, easiest, and most rewarding personal shopping experience possible."

    Here's how it works: As shoppers enter the supermarket, they scan their loyalty card and pick up a Scan It! handheld device. The scanner display presents exclusive special offers and promotions to customers based on their purchase history, as well as their current shopping behavior. The system also tracks the shopper's progress through the aisles and presents money-saving coupons and promotions from brands as the shopper approaches those products. Customers select their items, scan them, and bag them in the cart. Purchases are automatically totaled, and the customer can pay for them quickly at one of the store's self-checkout stations.

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