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QUINCY, Mass -- The Stop & Shop Supermarket Co. and Giant Food will team up with the Boston Red Sox, the New York Mets, and the Baltimore Orioles to raise money for the Jimmy Fund, Memorial Sloan-Kettering Cancer Center, and the Children's Cancer Foundation to battle pediatric cancer in the 17th annual Triple Winner Game.
The program aims to raise $5.25 million this year toward the effort. Since its start in 1991, the game has raised $38 million to support research and care.
The scratch card promotion offers the chance that every ticket could be an instant winner of a free product, gift card, or cash prize up to $10,000. The program, which runs until Thursday, July 12, permits shoppers who make a $1 donation in any Stop & Shop or Giant Food store to receive a Triple Winner Game ticket.
The baseball clubs will once again promote the game to their millions of fans.
"When it comes to charitable programs, Triple Winner is our championship series," said Stop & Shop/Giant president and c.e.o. Jose Alvarez in a statement.
All money raised from the program in Massachusetts, New Hampshire, Connecticut, and Rhode Island will directly benefit the Jimmy Fund and the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber Cancer Institute; and in observance of a seven-year tradition, all money raised from the Triple Winner Game in New York and New Jersey will directly benefit Memorial Sloan-Kettering Cancer Center.
Giant-Landover is participating for the third year in a row, with all proceeds going to the Children's Cancer Foundation, a charity that raises funds for building facilities and for the research and treatment of children's cancers.
As it did last year, Edy's Grand Ice Cream is supporting the cause by bringing back Triple Winner Neapolitan, a limited edition flavor that will raise up to $25,000 to help pediatric cancer charities.
Stop & Shop/Giant-Landover operates 575 stores in Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, New Jersey, Virginia, Maryland, Delaware, and the District of Columbia.