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    Stop & Shop, Giant-Landover Lower Cookie, Cracker Prices

    QUINCY, Mass. -- In the latest phase of Stop & Shop Supermarket Co., LLC and Giant Food, LLC's Value Improvement Program (VIP), the Ahold banners will tomorrow introduce lower pricing on cookies and crackers, the favorite back-to-school snacks of many children.

    QUINCY, Mass. -- In the latest phase of Stop & Shop Supermarket Co., LLC and Giant Food, LLC's Value Improvement Program (VIP), the Ahold banners will tomorrow introduce lower pricing on cookies and crackers, the favorite back-to-school snacks of many children.

    VIP, which launched in fall 2006, lowers the cost of an average family's weekly shopping trip by delivering low prices every day to customers, along with weekly promotions. The program has been progressively rolling out to different departments throughout Stop & Shop's stores.

    "With our new, lower prices, these lunch mainstays are an even better value for our customers, whether it's in bulk or in individual snack-sized packages," said Stop & Shop and Giant Food v.p. of consumer affairs Andrea Astrachan in a statement.

    The program has already been applied to the cereal, produce, paper products, baby care, pet food and supplies, cleaning supplies, water, and juice categories. Astrachan said that "there is more to come" in the months ahead.

    Stop & Shop employs over 59,000 associates and operates 389 stores in Massachusetts, Rhode Island, Connecticut, New Hampshire, Maine, New York and New Jersey. Giant Food operates 186 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs more than 22,000 associates. Included within the 186 stores are 164 full-service pharmacies.

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