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    Stop & Shop Opts for IRI Loyalty Analytics Assortment Planner

    The solution uses the power of the grocer's customer data to create customer-centric assortment plans.

    The Stop & Shop Supermarket Company said yesterday it is expanding its use of the IRI Loyalty Analytics Assortment Planner solution for the grocer's assortment-planning activities.

    IRI's Assortment Planner enables the Ahold USA division to create customer-centric assortments in Stop & Shop and Giant Food stores employing store clusters based on Stop & Shop's customer loyalty data. This ability will allow Stop & Shop align its product mix to customer demand in each of its 574 stores.

    Stop & Shop and IRI collaborated to develop the initial rollout of Assortment Planner during the autumn 2006 launch of Stop & Shop's Value Improvement Program (VIP). Stop & Shop is leveraging the solution to analyze the results of VIP and create refined, localized assortments for each of its store clusters.

    Stop & Shop take full advantage the solution's capacity to integrate multiple data sources that are key to proper business analytics and planning. Among these sources are internal and syndicated point of sale, financial, loyalty, panel, and space-planning data. The successful integration of such data will help the company achieve organic sales growth through more effective assortment localization. Further, the grocer will be able reduce out-of-stock items through more effective shelf planning.

    "By integrating our previously untapped customer and loyalty insights, we are taking a completely new approach to the way we create assortments," noted Stop & Shop e.v.p. of merchandising and supply chain Don Sussman. "The insights derived from the IRI Assortment Planner will provide Stop & Shop with the ability to manage our entire effort, from planning to implementation to the customer. This is the best way to truly differentiate Stop & Shop, and we believe IRI offers the best solution to help us reach our objectives. In the end, using these insights will create a better shopping experience that better serves our customers."

    Quincy, Mass.-based Stop & Shop employs more than 59,000 associates and operates 389 stores throughout Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey. Included in its division is Landover, Md.-based Giant Food LLC, which operates 185 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs more than 22,000 associates. Included within the 185 stores are 166 full-service pharmacies.

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