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The Stop & Shop Supermarket Co. plans to raise over $1 million for more than 300 local hunger relief organizations throughout the Northeast with a charitable program that kicked off October 31 and will run through December 4.
As part of Stop & Shop's Food for Friends campaign, all its stores will sell paper turkeys at checkout in denominations of $1, $3, and $5 each. The turkeys can be personalized by each customer and will be displayed throughout the store in a sign of charitable solidarity. One hundred percent of the funds raised in Stop & Shop stores will be donated to the local hunger relief organizations and the company will match a portion of the money raised by each of its stores.
"Food for Friends is our commitment to giving back and being a reliable partner to the communities we serve," said president and c.e.o. Carl Schlicker. "During these difficult economic times we are working harder than ever to fight hunger in our communities. According to our food bank partners, food insecurity issues are expanding across the country. The new face of hunger could be a neighbor or a friend. Stop & Shop customers and associates have always stepped forward to help those less fortunate."
Now in its 19th year, Food for Friends will be held in conjunction with the Stop & Shop Turkey Express program, which donated more than 20,000 turkeys to food banks throughout Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Maine, and Rhode Island.