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Quincy, Mass.-based Stop & Shop reached a settlement with Whole Foods on a trademark infringement lawsuit that claimed Whole Foods had stolen Stop & Shop's "Real Deal" marketing campaign. Stop & Shop had filed the suit in July.
"The dispute has been resolved amicably," Stop & Shop spokesman Rob Keane told Progressive Grocer. "Whole Foods has agreed to no longer use the 'Real Deal' marks."
Austin, Texas-based Whole Foods adopted its "The Real Deal" ad campaign in June, a month after Stop & Shop's promotion rolled out. Stop & Shop also said that Whole Foods' "Real Steal" in-store signage for bargain items would confuse shoppers.
"Whole Foods Market [now] uses the name 'The Whole Deal' for its value guide and customer tips site on its Web page," company spokeswoman Robin Rehfield told PG.