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    Sun-Maid Runs ‘Kung Fu Panda 2’ Digital Sweepstakes

    Grand-prize winner gets trip to Zoo Atlanta’s giant panda exhibit

    In support of the DreamWorks Animation SKG Inc. film “Kung Fu Panda 2,” which premieres May 26 in theaters nationwide, Sun-Maid raisin 6-packs and 24-ounce raisin canisters will feature on-pack QR (Quick Response) codes directing consumers with smartphones to tie-in mobile websites where they can view “Kung Fu Panda 2” movie trailers, find out more about the movie’s characters, download computer wallpaper designs, or enter a sweepstakes for a chance to win a grand-prize trip for four to Zoo Atlanta for a VIP tour of its Arthur M. Blank Family Foundation Giant Panda Conservation Center.

    Describing the promotion as an opportunity “to engage Sun-Maid consumers and ‘Kung Fu Panda’ fans in a fun, new way by using QR codes, Rick Bruno, VP-brand management at Kingsburg, Calif.-based Sun-Maid, noted, “By keeping the promotion entry simple and easily accessible by mobile devices, we anticipate a lot of entries and overall site activity.”

    Susan Spencer, head of promotions and marketing services at Burbank, Calif.-based DreamWorks Animation, added that the company was “particularly excited about [Sun-Maid’s] creative and innovative use of quick response coded on-package technology,” as well as the product’s healthfulness.

    As well as the grand-prize, all-expenses-paid zoo trip, 100 first-prize winners will get a Mattel “Kung Fu Panda 2” plush toy.

    The nationwide promotion, which is open to participants 18 years or older,, except in Alaska in Hawaii, runs through Oct. 1.

    Sun-Maid Growers of California is the world’s largest producer and processor of raisins and other premium-quality dried fruits, including prunes, dried apricots, figs, dates, dried peaches, and dried apples.
     

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