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Sunkist Growers wants consumers to share the many ways they use fresh lemons in an online video contest. Through Aug. 31, fans can share their ideas at www.sunkist.com/LemonContest for a chance to win cash, free coupons and other prizes.
“Growing lemons for over 100 years, Sunkist has heard a lot of fresh lemon tips,” said Gina Widjaja, advertising and PR manager at Sherman Oaks, Calif.-based Sunkist Growers. “However, we’re continually impressed by new ideas on how to squeeze the most out of a fresh lemon. This contest puts a fun spotlight on why fresh lemons are so much more than garnish.”
Entrants can post a one- to two-minute video featuring their most creative and entertaining Sunkist lemon tips. Submissions will be judged according to entertainment value, originality and production quality. A grand-prize winner will receive $5,000 in cash, with five runners-up getting $1,000 in cash. The first 50 entries will also receive a free Sunkist Lemon Kit.
As well as being a natural, salt-free enhancer of flavor, lemons can serve as a do-it-yourself face scrub or even as a substance for bringing the shine back to copper pots, notes Sunkist Growers.