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    Supervalu Debuts New Collection of Frozen Treats

    The latest addition to Supervalu’s growing family of private brands is a new collection of frozen treats, including four new Stone Ridge Creamery tart frozen yogurts and six new Culinary Circle ice cream desserts.

    The latest addition to Supervalu’s growing family of private brands is a new collection of frozen treats, including four new Stone Ridge Creamery tart frozen yogurts and six new Culinary Circle ice cream desserts. Available at Supervalu’s corporate family of stores, including Acme, Albertsons, bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s, Shop ‘n Save and Shoppers Food & Pharmacy, the new treats are available at price points lower than comparable national brands.

    As one of the first U.S. retailers to launch a line of proprietary fat-free tart frozen yogurts with live, active cultures, the new Stone Ridge Creamery brand features four new frozen yogurts that join the brand’s lineup of 40 classic ice creams and sherbets. Tart yogurt, which offers a more savory, tangier dessert or snack option, originates from Korean-style tart frozen yogurt. Stone Ridge Creamery tart frozen yogurt is currently available in a 32-ounce quart size in four flavors -- vanilla, peach, strawberry and pomegranate blueberry -- at a price of approximately $2.99.

    Meanwhile, ice cream is one of the hot new desserts under Supervalu’s Culinary Circle brand of premium foods, which gives customers a chance to bring restaurant-quality foods to their family tables at a fraction of the cost. Each Culinary Circle ice cream dessert contains four unique layers: a bottom layer of premium ice cream, overlaid by a layer of rich mousse, topped by a decadent sauce and finished off with a layer of confectionary pieces. Culinary Circle ice cream desserts are currently available in six flavors: Caramel Pecan Praline, Cherry Chocolate Amore, Chocolate Truffle Gooey Fudge Brownie, Midnight Mint, Peanut Butter Passion and Tiramisu. The desserts feature a first-of-its-kind packaging system that provides for easy serving. Each package contains two desserts, or the equivalent of four servings, for approximately $4.49.

    The Stone Ridge Creamery brand is formally unveiling a new logo and identity that better reflect the brand’s premium taste, high-quality ingredients and broad assortment of ice creams, sherbets and frozen treats ranging from classic favorites to the latest flavor trends. A favorite among customers at several Supervalu banners, the Stone Ridge Creamery brand is new to shoppers at Jewel-Osco stores in Illinois, Shaw’s/Star Market stores in New England and Acme stores in the Philadelphia area.

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