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By PG Edit Desk
Supervalu will host its first-ever national sales expo, Sales 4 All Seasons, this summer, which will consolidate the company’s former regional buying shows into one major sales, education and networking event for its nearly 2,000 independent grocery retailers across the country.
The three-day event, which will be held August 12-14 at the RiverCentre in St. Paul, Minn., will offer Supervalu’s independent retailers a comprehensive opportunity to access the Eden Prairie, Minn.-based distributor’s vast supplier network via a sales expo featuring hundreds of exhibits, displays and products for every department and category across the store. New trends, fresh, new seasonal products and Supervalu’s exclusive promotional buying opportunities will take center stage throughout the three days.
The Sales 4 All Seasons expo will start with an education day featuring numerous training seminars, consumer insights and industry education resources for attending grocers.
“This is going to be a huge event and I’m really excited [by] the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” said Janel Haugarth, Supervalu’s president of independent business. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”
Haugarth anticipates approximately 3,000 total attendees at the event, ranging from its independent retailers to industry personnel, grocery and food suppliers, and employees.
“Our suppliers will have a unique opportunity to share consumer insights, as well as showcase new products and promotions,” she said, adding that the national show will be ideally designed to “help our customers set themselves apart from the competition by combining so many great resources and opportunities under one roof. In addition to being a big deal for our customers, we’re very proud to bring this type of event and its economic impact to the Twin Cities.”
Supervalu will also announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers. This year, competition features nominations from across the nation, and the winners from several categories will be honored at an awards ceremony during the expo.
Additional details about the Sales 4 All Seasons expo, including registration information and agenda updates, will be available via a dedicated event website, which will launch date of March 24. Stay tuned for further information.