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In honor of Earth Day, Supervalu and its nationwide family of stores launched a new Earth Day-oriented associate volunteer program - Volunteers in Action (VIA) - while participating in month-long Earth Day community and in-store events.
"As one of the largest retail grocery companies in the United States, Supervalu is committed to preserving and protecting our environment," said John Domino, Supervalu's v.p./facilities, energy, environmental and engineering.
As part of the celebration, Supervalu and its stores have a variety of community and store activities planned, some of which are organized by VIA chapters, among which includes a partnership with the Will Steger Foundation to host a special event at LoveWorks Academy for Arts to educate children on global warming and ways to protect the environment. Students will be given tree saplings to plant in their neighborhoods and reusable, eco-friendly totes to use for future grocery shopping trips.
The company is also participating in a "Weed and Seed" project to benefit local Minneapolis-area Urban Venture locations, and is cleaning up Urban Venture parking lots, sidewalks and garden areas.
Supervalu associates in Boise, meanwhile, will distribute 1,000 reusable shopping bags at Zoo Boise's 2008 Party for the Planet, an event that teaches conservation education to the general public, while Malvern, Pa.-based Acme Markets is partnering with a number of local organizations to promote Earth Day activities, including Keep America Beautiful (Maryland and North New Jersey), Philly Cares (South New Jersey, Pennsylvania and Delaware), Mayor Nutter's Clean-up (Philadelphia), Clean Ocean Action (New Jersey Shore) and The Great PA Cleanup (Pennsylvania counties).
Supervalu said it has long prioritized protecting the environment. In addition to encouraging customer involvement in the company's recycling programs and further reducing energy usage and waste in its stores and offices, the retailer's environmental stewardship council, ValuEarth, studies, recommends and oversees ways in which the company can minimize its environmental footprint.
The company is also active in FMI's Sustainability Task Force, FMI's Energy and Technical Services Committee and recently joined the U.S. Environmental Protection Agency's GreenChill Advanced Refrigeration Partnership Program, a program that aims to promote green technologies, strategies and practices that protect the ozone layer and reduce greenhouse gases.