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About a week after Kroger said it was sweetening the pot by up to $120 for customers to spend their tax refunds or economic stimuli on its gift cards, Supervalu said it is also getting in the act with its own program that lets shoppers turn in their government checks for store gift cards, also loaded with extra money.
Supervalu said it will allow customers an opportunity to redeem their federal funds for store gift cards in $300 increments; and stores will add an extra $30 to each card.
The offer, which is not to exceed $1,200 per household, is available May 2 through July 31, 2008, at all Supervalu banner stores, including Acme, Albertsons, bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Shaw’s/Star Market, Shop ’n Save and Shoppers Food & Pharmacy.
“We recognize that in today’s economy, consumers’ budgets are strained,” said Jeff Noddle, Supervalu chairman and c.e.o. “At the same time, however, they still want to feed their families fresh and healthy meals, affordably. We’re always looking for ways to help our shoppers stretch their food dollars even further, and this is a program that we hope can help them achieve that.”
This latest economy-minded move from the Minneapolis-based grocer/distributor comes on the heels of a recently launched Wild Harvest brand of organic and natural foods, priced approximately 15 percent lower than similar branded products and at or below competitors’ private-label organic prices. Supervalu holds leading market share positions across the U.S. with its approximately 2,475 retail grocery locations.