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    Supervalu Renews Price Optimization Software License

    EDEN PRAIRIE, Minn. - Supervalu yesterday said it renewed its license agreement with its price optimization provider to offer a Web-based price optimization solution to its independent retail acccounts.

    EDEN PRAIRIE, Minn. - Supervalu yesterday said it renewed its license agreement with its price optimization provider to offer a Web-based price optimization solution to its independent retail acccounts.

    The retailer/wholesaler uses Sacramento-based Revionics' RAPS (retailers advanced, adaptable, and affordable price optimization Software-as-a-Service) via a weekly subscription model over the Internet.

    "It's clear that [Revionics] truly cares about the success of our retailers, and that is extremely important to us," said to Barb Smith, Supervalu's independent pricing systems manager.

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