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    Supervalu Salutes Indie Excellence With Peer-Judged ‘Creative Showcase’ Awards

    Supervalu has awarded six of its independent retailers with a Creative Showcase Award as part of a peer-judged competition the grocery company sponsored to recognize excellence in grocery retailing.

    Supervalu has awarded six of its independent retailers with a Creative Showcase Award as part of a peer-judged competition the grocery company sponsored to recognize excellence in grocery retailing.

    The winning entries -- which celebrate achievements in key areas including advertising, marketing, store design, community involvement and sustainability/green initiatives -- were selected from a field of more than 75 submissions in eight categories, including Best in Show, which honored one retailer’s collective entries.

    “These awards were designed to recognize and honor independent retailers who are winning in their respective markets,” said Curt Cullison, Supervalu’s independent sales and advertising director. “We are fortunate to work with some of the leading independent operators, and these awards highlighted some of the ways they are engaging their customers and serving their communities.”

    Award winners were as follows:

    -- Best in Show: The Fresh Grocer, an eight-store Philadelphia-based grocer, was recognized for a body of work that encompassed many aspects of store merchandising, marketing, consumer interaction and design that enhanced customer experience.

    -- Advertising: Trig’s Food and Drug, owned by T.A. Solberg, was honored for a campaign the Minocqua, Wis.-based grocer ran to build interest in its signature meat items. The campaign featured the store’s service meat manager in a variety of different media, including TV, radio and print advertisements.

    -- Community Involvement: Metcalfe’s Sentry Foods was recognized for the Madison, Wis.-based store’s annual “World’s Largest Brat Fest,” a four-day event that benefited nearly 80 different charitable organizations. In 2008 -- the festival’s 26th year -- a record 191,712 bratwursts were sold.

    -- Employee Motivation: Niemann Foods earned the award for more than a decade of work to enhance associate motivation and development. The culture at the Quincy, Ill.-based Niemann’s promotes the idea of fun in the work environment, supports associate training and development, and actively involves staff in the ownership of the company via an ESOP program that has 1,000 associate owners.

    -- In-store Merchandising and Communications: The Fresh Grocer also earned this award for its work to cater to the unique tastes, needs and heritage of the Philadelphia community via restaurant-quality take-home meals sold in the hot and prepared food department.

    -- Internet/Loyalty Marketing: The Fresh Grocer additionally earned recognition for a loyalty card promotion that provides savings on groceries, prescription drugs and fuel. More than 7,000 customers signed up for the program in the first three days of the program launch.

    -- Store Design: Waconia, Minn.-based Mackenthun’s was honored for a remodel that centered on local relevance, quality, authenticity and familiarity. The store’s new design adopted a nautical theme patterned after nearby Lake Waconia and featured area history and interests.

    -- Sustainability/Green Initiatives: Festival Foods, owned by Fond du Lac, Wis.-based Skogens Foodliner, earned acclaim for the store’s efforts to reduce its carbon footprint. The grocer sells reusable fabric bags and uses biodegradable bags, a white-roof system to reduce summer air conditioning, reclaimed heat, motion detectors on restroom light switches, and water-saving spray nozzles.

    In addition to holding leading market share positions across the United States with approximately 2,500 retail grocery locations, Minneapolis-based Supervalu operates a nationwide supply chain network providing distribution and related logistics support services to more than 2,500 independent retailers and other grocery endpoints across the country.

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