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    Supervalu Supports Go Red for Women

    The retailer is focusing on educating women about heart disease risk factors and preventive actions to improve heart health.

    Associates from Supervalu and its nationwide family of stores were clad in "inspiRED" attire last Friday as a sign of their support for the American Heart Association's National Wear Red Day Feb 6. The effort builds on the alliance Supervalu initiated last fall as a national supporter of the American Heart Association's "Go Red for Women" program aimed at educating women about the risk factors for heart disease and urging them to take action to reduce their personal risk.

    Supervalu's commitment to raise awareness of the risk of heart disease follows suit with the company's ongoing commitment to elevating health and nutrition education as one of its designated areas of focus for charitable giving and volunteer activities, along with hunger relief and environmental stewardship.

    In addition to participating in National Wear Red Day, the Minneapolis-based retailer's corporate offices and retail banners are undertaking a variety of activities throughout the month of February to mark National Heart Health Month.

    “As one of the country's largest grocery retailers, Supervalu is dedicated to supporting programs that educate and promote healthy lifestyles and nutrition,” said Pam Knous, Supervalu's EVP/CFO. “Participating in National Wear Red Day is a simple, powerful way for our employees to show their support for the fight against heart disease in women,” noted Knous, who also chaired last year's Twin Cities Go Red For Women Campaign as a member of the American Heart Association’s Operating Committee.

    Supervalu's various retail banners hold leading market share positions across the United States, with approximately 2,500 retail grocery locations.

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