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Noting that the average American eats four and a half sandwiches weekly, Torrance, Calif.-based King's Hawaiian has launched Snacker Rolls, which employ the company's
signature Portuguese sweet bread recipe. The rollout of the two-inch-by-four-inch presliced, zero-trans-fat mini sub-style sandwich rolls is supported by print, radio, electronic, and strategic marketing efforts in King's Hawaiian's key markets. An 8.8-ounce four-pack retails for a suggested $1.89 to $1.99. Visit www.kingshawaiian.com to find out more.