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    Sweetbay’s CEO Broader Exits for Job Outside Grocery

    A Hannaford alum, Shelley Broader was one of the few female c.e.o.’s in the supermarket industry, and led the conversion of Kash ’n Karry to the Sweetbay retail brand.

    Shelley Broader, one of the handful of female chief executive officers in the supermarket industry, and the main force behind the creation and expansion of the Sweetbay retail brand, is leaving the Tampa, Fla.-based chain June 15 to accept another position in retailing outside of the supermarket industry.

    As of late yesterday, Sweetbay had not named a replacement for Broader. It also did not reveal where Broader was going.

    “Shelley has been the driving force in the development of the Sweetbay concept and brand, and her passion for the business has helped build a new, vital organization in a very short period of time,” said Ron Hodge, president and c.e.o. of Hannaford Bros. Co., a sister company in the Delhaize Group, which is based in Brussels. “We will benefit from her leadership for years to come.”
     
    Broader joined Scarborough, Maine-based Hannaford Bros. in 1991 after a career in investment banking in Boston. She came to Florida in 2004 to rebuild and revitalize the struggling Kash 'n Karry supermarket chain. Under her leadership, all Sweetbay’s current 107 stores were either built new or converted from Kash ’n Karry units.

    "I consider it an honor to have been chosen to help create this new grocery concept,” said Broader. “And although I will be leaving the food sector, I'll always treasure the great spirit and energy the Sweetbay team has shown from the first day we began. The company is in excellent hands, and I know Sweetbay has a bright future.”

    Last year, Progressive Grocer had named Broader one of the Top Women in Grocery.

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