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As consumers look for cool ways to enjoy healthy meals that help stretch the family’s grocery budget, Tanimura & Antle is encouraging grocers to promote iceberg lettuce as the perfect solution.
Offering versatility, value and the “crunch factor” that’s a natural for summer dishes, classic iceberg lettuce is easy to prepare and naturally refreshing. In fact, a recent online panel conducted nationally among 500 premium lettuce purchasers found that iceberg is the most frequently purchased lettuce, while nearly 70 percent of consumers think a whole head of iceberg lettuce is a good value.
During July, Tanimura & Antle is keeping in close contact with retail customers to support this steadfast variety that drives department sales, particularly during the summer.
“There’s simply no better way to top a burger or sandwich, and obviously, it makes a great salad too,” said Rick Antle, CEO of Tanimura & Antle. “Iceberg lettuce has always been a category staple, and these days that is no exception. This summer we’re simply reminding our customers that Tanimura & Antle iceberg is backed by dedicated service and a flexibility to meet various needs.”
From the classic wedge salad to lettuce wraps, iceberg is a versatile powerhouse in family and commercial kitchens. A year-round grower of iceberg, Salinas, Calif.-based Tanimura & Antle offers recipes and other product information on its Web site, www.taproduce.com.