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In a bid to bag more business and increase customer count, Target Corp. is will add new store-within-a-store grocery and fresh foods mini markets in about 100 of the discounter’s new and remodeled stores during the course of this year.
If deemed a success, the Minneapolis-based chain may eventually expand the section to all of its stores, according to Target CEO Gregg Steinhafel in press reports.
Though Target has long offered a full array of groceries at its SuperTarget stores, as well as a scaled-down presentation of food and beverages in most of its other stores, the latest iteration of its food-focused format aims to increase those offerings in its standard-size stores.
The chain first tested the concept last year at two Twin Cities stores and added eight additional test locations in other states earlier this year. The test stores now carry 50 percent to 200 percent more food products than its traditional stores, including a more prominent array of fresh produce, meats and bakery items in roughly 1,500 square feet of space.