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Target yesterday introduced a new line of certified natural and organic skin care products developed exclusively for multicultural skin types.
Called SheaMoisture, the line was developed in partnership with Sundial Brands, a privately owned African American skin care company. It features a selection of bath, body, and skin care products developed to address diverse skin care needs -- from dry and sensitive to normal.
"SheaMoisture is more than a new line of body and beauty items," said Greg Cunningham, Target's director of multicultural marketing. "All of our SheaMoisture products utilize high concentrations of pure Shea butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs."
According to Sundial, SheaMoisture ingredients are derived from traditional African and Asian remedies and include aloe vera, for soothing and softening skin; jojoba oil, a fast-absorbing skin hydrator; vitamin A, to help sun-damaged skin and prevent premature wrinkles; and vitamin E, a powerful, natural antioxidant which helps improve circulation and diminishes skin irritations.
The products, which range in price from $1.99 to $19.99, includes: SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub, and SheaMoisture 100% Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution exclusively for men experiencing ingrown hairs and razor bumps.
Target operates 1,613 stores in 47 states.