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More than 100 Target stores in the Chicago, Dallas and Washington, D.C., metro areas have been redesigned to further deliver one-stop shopping convenience.
The Minneapolis-based retailer says the stores feature an open-market grocery layout stocked with a selection of fresh produce, fresh meat and baked goods. The new layout also includes reinventions in several other areas throughout the store such as beauty, home, shoes and electronics.
The increased fresh-food selection is designed to make fill-in shopping quick and easy for on-the-go consumers. Each store offers a selection of national food brands and Target private label brands, including Archer Farms premium foods, Simply Balanced better-for-you products and Sutton & Dodge USDA Choice beef. The redesigns include a curated assortment of product, offering 90 percent of the categories found in a SuperTarget, interactive displays and wider aisles to make guests’ shopping experience easier and more enjoyable.
“At Target, we pride ourselves in our ability to respond to the needs and wants of our guests. Our guests have clearly stated that they want more food options in their local Target stores,” said Annette Miller, Target senior VP of merchandising. “These new design reinventions are one of the many ways we are evolving our store to deliver one-stop shopping and convenience for our guests.”
To celebrate the arrival of fresh food at its Chicago stores, Target planned to host a grocery giveaway event on Oct. 21 and 22 at 435 N. Michigan Ave. Chicago residents can visit a special Target delivery truck to pick up a shopping bag filled with fresh groceries and an accompanying recipe to make a meal for the entire family, while supplies last. On Oct. 22, celebrity chef Giada De Laurentiis will perform a live cooking demonstration; sign copies of her latest cookbook, “Giada At Home”; and hand out free groceries.
In 2010, Target plans to add approximately 350 new and remodeled locations nationwide. The retailer operates 1,752 stores in 49 states nationwide.