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In celebration of its 100th anniversary, Tastykake is launching new, limited-edition Birthday Kake Cupcakes, as well as a year-long “Birthday Moments” initiative in partnership with the USO.
Tastykake President Paul Ridder noted that the initiative supports the USO’s “Every Moments Counts” campaign, which aims to create “real, everyday moments” missed by U.S. troops serving the country. Throughout the year, the brand will honor servicemen and women and their families with special birthday moments through USO locations and participation in national USO initiatives, noted Ridder.
In addition to the USO partnership, Tastykake’s Birthday Kake Cupcakes, which combine confetti cake with chocolate-flavored icing and multi-colored sprinkles, were made available in 12-count multi-packs on Feb. 25, the day the first Tastykake hit stores 100 years ago.
Additionally, the city of Philadelphia as well as the state of Pennsylvania declared Feb. 25, 2014, “Tastykake Day,” and the bakery plans to “Kake over” Philadelphia by making 100 deliveries of Tastykakes to local charities and first responders.
“Operating any business for 100 years is no piece of cake—even for a bakery,” Ridder said. “We believe our success comes down to a simple recipe—delicious, fun snack cakes, a focus on quality and freshness, an outstanding team, and, of course, our fans. Tastykake would not be here without the 100 years of support we’ve received from our community.”