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    Tecate Invites Fans to Pacquiao-Marquez ‘Thrillogy’

    Boxing-themed campaign includes PPV discounts, ticket promos

    Imported Mexican beer brand Tecate has rolled out a national campaign to celebrate the third round of a “thrillogy” between two major boxing stars: Manny Pacquiao and Juan Manuel Marquez. To ensure that fans have access to the Nov. 12 HBO Pay-Per-View event, the brand will offer them special promotions and activities, whether they’re experiencing the match at home or live at the MGM Grand Garden Arena in Las Vegas.

    Boxing aficionados 21 and older will have the chance to save up to $25 off the HBO PPV event when they buy a Tecate or Tecate Light 12-pack or larger. To confirm eligibility and download the rebate form, fans can visit the “Cupón Carácter” tab of www.Facebook.com/TecateBoxing. For those planning a viewing party at home, Tecate will offer additional in-store and mail-in-rebate discounts on snacks and tequila at participating grocery, convenience and liquor stores, which will be plastered with thematic posters and displays.

    “Throughout their careers, Pacquiao and Marquez have inspired millions of fans with their character, determination and talent exhibited on and off the ring,” said Felix Palau, VP of marketing for Tecate, which is imported by White Plains, N.Y.-based Heineken USA Inc., a subsidiary of Heineken International BV in The Netherlands. “We’re certain that they will do so again on Nov. 12, during a match that has been highly anticipated by their followers around the world.”

    Those who’ll be in Vegas for the fight can take part in texting promotions for a chance to win tickets and seat upgrades. Additionally, they’ll be able to take advantage of special fight night-specials on Tecate and Tecate Light purchases at select MGM Grand bars and lounges, and take photos with brand ambassadors Chicas Tecate.

    Additionally, in the run-up to Pacquiao vs. Marquez III, the Tecate Boxing Facebook page will feature the latest news, photos and videos.
     

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