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Abbott Nutrition, the maker of Similac® Infant Formulas, and iconic baby food manufacturer Beech-Nut Nutrition have pooled their expertise to provide new parents with infant and toddler parenting tips, tools and offers on the companies’ Web sites, BeechNut.com and Abbott’s StrongMoms.com.
“This partnership will offer new parents the additional support they need to make the right feeding choices as well as provide valuable parenting information and insight as their infant moves from one stage to another,” explained Donald Patton, SVP at Columbus, Ohio-based Abbott. “Both Abbott and Beech-Nut are committed to giving infants and toddlers a strong start in life.”
Added Christoph Rudolf, president and CEO of Latham, N.Y.-based Beech-Nut Nutrition Corp., a subsidiary of Swiss food conglomerate Hero, “Together, our combined leading companies have more than 150 years of experience in nutrition and innovation.”
By sharing content on the sites, the companies will allow parents easy access to infant and toddler nutrition information, advice and answers to parenting questions, in addition to guides to help them introduce and switch their baby to solid foods and provide proper care for their developing child.
The partnership also enables parents to:
• Join the StrongMoms.com community, a one-stop online resource and community forum for new parents. Members get exclusive e-mail updates and monthly mailers featuring Similac and Beech-Nut coupons for use at major U.S. retailers
• Sign up at StrongMoms.com for a free monthly e-newsletter offering nutrition information, a detailed infant-to-toddler feeding guide, and answers to commonly asked parenting questions, along with information on the latest Similac and Beech-Nut products
• Visit Beechnut.com to receive information and parenting advice for a smooth nutrition transition from birth to toddler, and to find out about the newest varieties of Beech-Nut foods available and online offers for parents