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In celebration of Valentine’s Day, Stemilt Growers, Inc. is offering retailers a range of in-store merchandising pieces to promote Pink Lady brand apples, including a colorful pop-up display and corresponding point-of-sale (POS) materials.
The crisp, tangy apple with the vivid pink color aligns well with Valentine’s Day promotions because of its versatility and unique flavor attributes, according to Roger Pepperl, marketing director at Wenatchee, Wash.-based Stemilt. “Though it is harvested in late October, Pink Lady is at its peak of flavor during the winter months,” explained Pepperl. “The apple is great for fresh eating, resists browning when sliced and is a perfect addition to any gourmet recipe. These characteristics combine to make Pink Lady apples a great item for retailers to promote around Valentine’s Day.”
Featuring a pop-up design that makes it easy to set up at retail, the display has a black background with Pink Lady America’s Flowing Heart logo. The slogan “Eating healthy, feeling good” appears across the front of the unit, while three recipes and health messages appear on each side. The display can hold up to 80 pounds of bulk or multiple bags of Pink Lady apples.
Stemilt created the display specifically to spotlight the emerging variety during a time of year that devoted to sweet treats. “Apples are a healthy alternative to all of the sweets that appear around Valentine’s Day,” said Pepperl. “By highlighting a few of the many health attributes apples provide, we hope that shoppers will be inclined to incorporate festive Pink Lady apples in their Valentine’s Day snacks or meals.”
Stemilt has introduced several other pop-up display units, including one for its signature apple variety, Piñata. “Along with frequent promotions, these functional displays are a great way to call attention to up-and-coming varieties [and] seasonal fruits, or for a quick in-and-out promotion on bulk or bagged fruit,” observed Pepperl.
The Pink Lady apple was developed in 1973, after researchers from Western Australia’s Department of Agriculture crossed Golden Delicious and Lady Williams apple varieties. The variety was later trademarked and released for commercial production throughout the United States.
Pepperl noted that the quality of Pink Lady apples this season has been strong. “Not only is this variety at its peak of flavor right now, but we also had a high-quality apple crop in a size profile that matches consumer demand,” he added. “Now is the perfect time for retailers to capture sales on Pink Lady apples.”