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    Tender Choice Reveals Consumers’ ‘Inner Porkivore’

    Summer promo integrates in-store, out-of-store communications

    Cargill’s Tender Choice, a brand of premium fresh pork products, has launched a summer retail promotion urging consumers to unleash their hidden “porkivore.” Featured in hundreds of retail grocery store locations across the country, the promotion runs through July 5.

    Tender Choice has provided several in-store point-of-sale materials for retailers to display in their meat cases to draw consumers’ attention, including case headers, mini t-stand posters, rail talkers combined with a “take one” brochure holder, and brochures featuring a $1 off coupon and contest code.

    “This promotion supports our goals for collaborating with retailers to educate consumers on the versatility of pork and encourage those consumers who do not eat pork often to give it a try,” said Matt Novitzke, brand manager for Tender Choice Pork. “Grilling season is here, and our Tender Choice products provide consumers with a great eating experience every time because they are tender, juicy, flavorful and nutritious.”

    Additionally, consumers can visit www.porkivore.com to participate in an out-of-store contest and collect badges. After earning two badges, consumers are awarded a coupon worth $1.25 off a Tender Choice product; after securing three badges, consumers are eligible to enter to win a grill.

    Participants earn the following badges for completing quizzes, polls and obtaining codes:

    • Scavenger: The only required badge, it is earned by entering a code found on the brochure available at participating stores.
    • Recruit: Test your chops with the porkivore quiz to determine what level porkivore you are.
    • Networker: Share porkivore.com on Facebook to show your friends and family how much of a porkivore you are.
    • Scout: Find the code to unlock this badge on the Tender Choice website.
    • Revolutionary: Let your voice be heard when you sound off on weekly polls.

    Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 142,000 people in 65 countries.

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