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    Terra Technology Recognized for Demand Sensing Software

    Terra Technology, a Norwalk, Conn.-based provider of demand-sensing and inventory optimization solutions for consumer products companies, was recognized as one of SupplyChainBrain’s 100 Great Supply Chain Partners for the fourth year in a row. The company was also included in the 2009 Supply & Demand Chain Executive 100 list for the fourth time and was an American Business Awards finalist in two categories, Best Overall Company and Most Innovative Company.

    Terra Technology, a Norwalk, Conn.-based provider of demand-sensing and inventory optimization solutions for consumer products companies, was recognized as one of SupplyChainBrain’s 100 Great Supply Chain Partners for the fourth year in a row. The company was also included in the 2009 Supply & Demand Chain Executive 100 list for the fourth time and was an American Business Awards finalist in two categories, Best Overall Company and Most Innovative Company.

    “The current environment has made accurate forecasting more challenging and brought renewed focus on inventory reduction,” said Robert F. Byrne, president and CEO of Terra Technology. “Demand sensing is the most cost-effective way to achieve both of these goals. These recognitions highlight the benefits our clients receive from implementing our Multi-Enterprise Demand Sensing and Inventory Optimization solutions.”

    SupplyChainBrain’s 7th Annual 100 Great Supply Chain Partners Program is the result of a six-month online poll in which supply chain professionals are asked to nominate vendors and service providers whose solutions have made a significant impact on their company’s efficiency, customer service and overall supply chain performance. Over 2,700 nominations were submitted, but only the 100 most qualified nominations made the list.

    The 2009 Supply & Demand Chain Executive 100 is a list of supply chain solution and service providers that help their customers respond to the economic downturn and position themselves for growth in the future. Nearly 250 companies were nominated, and the 100 nominations that best demonstrated leadership in meeting these challenges made the list.

    Terra’s software solutions apply pattern recognition mathematics to daily streams of data, including POS, channel inventory and shipments, to generate an accurate prediction of future demand. According to the vendor, user forecast error typically drops by 40 percent, and inventory targets decrease by more than 20 percent.

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