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Tesco's online division, Tesco Direct, plans to deploy a new Web-based solution to enhance its customers' online shopping experience.
The U.K.-based grocer will use ChoiceStream RealRelevance's system, a fully-hosted software-as-a-service (SaaS) solution will initially be deployed to replace and enhance Tesco Direct's manually-generated recommendations on the Web with automated, personalized recommendations on product detail and shopping cart pages.
ChoiceStream RealRelevance was developed to apply a variety of algorithmic techniques to available data to deliver the best recommendations possible for each online shopper. In addition to increasing customer satisfaction, Tesco Direct will use the system to reduce costs by replacing its manual recommendation process with an automated solution.