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    Tesco to Enhance its Photo Publishing Solutions

    The retailer is installing HP’s Photo Center 4.0 in an effort to open up new revenue streams.


    Building on a successful 2008 pilot in select stores, UK retailer Tesco plans to roll out a suite of photo processing solutions in its Extra stores across the country.

    The retailer is working with HP on the solution, which will allow customers to choose from more than 300 print projects, print photos, or order personalized gifts as they shop for groceries. By transforming traditional photo labs into robust publishing centers – which, in addition to prints, can produce digital media, including creative photo products and new forms of output – HP enables retail partners like Tesco to offer their customers additional range that goes beyond the 4- x 6-inch print.

    “This agreement with HP further demonstrates Tesco’s commitment to offering customers a broad range of professional and memorable products and printing services at affordable prices,” said Graham Harris, commercial hardlines director, Tesco. “Tesco chose HP for the reliability of its photo center and its quality of output, which match the high level of service we guarantee to our customers.”

    The new HP Photo Centers will offer:

    • More choice: The HP Photo Center 4.0 enables customers to order vibrant, lab-quality photos and create a variety of unique, creative photo products such as photo books, calendars, greeting cards, and posters.
    • Greater ease of use: User-friendly touchscreen interfaces on order stations were designed to intuitively guide customers through each step of the ordering process – for quick image selection, product choice, image editing, theme selection, and final product preview.
    • Improved experience: Adding additional photo kiosks saves customers’ time while engaging and knowledgeable staff make the ordering experience more enjoyable.

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