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    Tesco Fresh & Easy, Unilever, and P&G Among Keynotes at Nielsen's Consumer 360 Conference

    Industry leaders to reveal how companies can "Make It Matter" in a tough economy and beyond.

    The Nielsen Company, based in Schaumburg, Ill., yesterday revealed the lineup of keynote speakers for its annual Consumer 360 conference, taking place June 3 to June 5 at the JW Marriott Desert Ridge Resort & Spa in Phoenix.

    The consumer packaged goods (CPG) industry's premier educational and networking event attracts more than 1,000 industry professionals each year. In keeping with this year's theme, "Make It Matter," industry leaders will offer insights for CPG companies to understand where to play, who to target, what to offer, and how to execute.

    Simon Uwins, chief marketing officer of Tesco's Fresh & Easy, will present "The Story of Fresh & Easy," sharing how Tesco brought its philosophy of creating value for its customers to the U.S. He will discuss how Tesco used research to determine how it would create value for customers in the United States, as well as how Tesco is performing with the creation of the brand, the stores, and the company.

    Lisa Klauser, v.p., Consumer & Customer Solutions, Unilever North America, will present "Shopper Showdown: How to Thrive in the New Economy." She will explore how consumers are evolving their shopping behavior and adjusting store and brand choices to offset increasing food and fuel prices.

    Ann Mooney, associate marketing director at Procter & Gamble, will join Mike Hess, global research director at OMD, and Jack McGauley, manager of consumer research at regional grocer Schnucks, to present "Evolution of the Store as a Marketing Medium." They will present the impact of the growth in shopper marketing on the overall marketing strategy and introduce new industry-standard metrics for evaluating the effectiveness of in-store marketing.

    Registration details and the full conference schedule are available at www.consumer360.com.

    Progressive Grocer is owned by The Nielsen Company.

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