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    Tesco Launches 'Greener Living' Brand in Store and Online

    LONDON - Tesco here yesterday launched Greener Living, a new store brand for environmentally friendly general merchandise products such as energy-saving light bulbs, bin liners from recycled plastic, and an energy-saving eco-kettle.

    LONDON - Tesco here yesterday launched Greener Living, a new store brand for environmentally friendly general merchandise products such as energy-saving light bulbs, bin liners from recycled plastic, and an energy-saving eco-kettle.

    Tesco said the Greener Living products will hit the shelves early next year alongside its existing store brands Finest, Value, and Healthy Living.

    The launch also includes a Greener Living Web site with practical tips for consumers looking to lessen their impact on the environment.

    "Customers tell us they want to shop greener but they don't always find it easy to know which choices are better for the environment," said Andrew Brocklehurst, green category director at Tesco. "Through the Greener Living brand and Web site, we can provide more environment-friendly products and clearer information, while delivering the great value that is Tesco's hallmark."

    The chain said the Greener Living line will complement the hundreds of "green" products Tesco already offers.

    The Greener Living Web site, www.tesco.com/greenerliving, is an interactive site designed to educate and engage anyone who wants to live a more environmentally sustainable lifestyle. In addition to regularly updated information, hints, and tips to help customers lead a greener life, Tesco will provide visitors with various ways to interact, such as by taking part in polls and posting their own green tips. The site will also provide regular updates on Tesco's own efforts to reduce its environmental impact.

    Tesco operates 1,779 stores across Europe and Asia and employs over 250,000 associates.

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