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Texas Pete Hot Sauce has been named the title sponsor of country music artist Corey Smith’s “Movin’ On Up” nationwide tour.
According to Glenn Garner, VP of marketing for Texas Pete, fans of Smith and Texas Pete are “one in the same,” adding that they “live life to the fullest and are always up for stimulating their senses, whether through Corey’s critically acclaimed music or through the unmistakable flavor Texas Pete adds to food.”
The national hot sauce brand will provide fans with on-site tastings, promotional items and sample bottles at various venues throughout the tour. In addition, Texas Pete will celebrate its connection to Smith via graphic representation on the wrapped trailer, which accompanies the tour.
Fans can visit coreysmith.com for “Movin’ On Up” tour dates and venues, as well as the Texas Pete Facebook page for opportunities to win tickets to Smith’s performances.
Texas Pete is a brand of Winston-Salem, N.C.-based TW Garner Food Company.