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Ellison Bakery, Inc. has bowed nine varieties of soft premium cookies. Varieties include recipes unique to the 64-year-old Fort Wayne, Ind.-based company -- Soft Apple Raisin, Soft Rocky Road and Soft Raspberry Filled -- along with traditional favorites like Soft Chocolate Chip, Soft Oatmeal and Soft Oatmeal Raisin. Rounding out the collection are Soft Molasses, Soft Date Filled and Classic Sugar. All of the recipes are proprietary to the family-owned bakery, which has formulated its new line to appeal to the female consumer aged 35 and over, who is in search of top-quality ingredients; exceptional freshness; rich, moist consistency; and satisfying portion size. A 10-ounce package retails for a suggested $3.29. To get more information, visit www.ellisonbakery.com.